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Fogg Border

Hall of Ads: Fogg Border - The deodorant campaign that became a catchphrase

trai

India’s media & entertainment sector projected to expand to Rs 3.07 trillion by 2027: TRAI

Madhav Nayak appointed VP and CMO Asia-Pacific at Kenvue

Kenvue appoints Madhav Nayak as Vice President & Chief Marketing Officer for Asia-Pacific

Moment Marketing

From moment marketing to core strategy: The rise of fastvertising

Siddharth Shekhar

Siddharth Shekhar promoted to Director, LCS at Google India

Latest News

Manesh Swamy, FirstAI Consultancy Services

Manesh Swamy launches FirstAI Consultancy Services

Dec 24, 2025 2:40 PM

Fogg Border

Hall of Ads: Fogg Border - The deodorant campaign that became a catchphrase

Jan 7, 2026 11:41 AM

Madhav Nayak appointed VP and CMO Asia-Pacific at Kenvue

Kenvue appoints Madhav Nayak as Vice President & Chief Marketing Officer for Asia-Pacific

Jan 7, 2026 11:38 AM

Siddharth Shekhar

Siddharth Shekhar promoted to Director, LCS at Google India

Jan 7, 2026 11:35 AM

trai

India’s media & entertainment sector projected to expand to Rs 3.07 trillion by 2027: TRAI

Jan 7, 2026 11:31 AM

Moment Marketing

From moment marketing to core strategy: The rise of fastvertising

Jan 7, 2026 11:00 AM

Avinash Kaul

Three decades, one industry: The professional legacy of Avinash Kaul

Jan 7, 2026 10:47 AM

She Started Late. She Started Small. She Still Made It Big. Ft Ankita Sehgal

Influencer ROI: Can India close the gap with global markets?

Jan 7, 2026 10:42 AM

inestment

Why are production houses opening their doors to strategic capital?

Jan 7, 2026 10:34 AM

DPDP

Why DPDP makes old loyalty data harder to love in 2026

Jan 6, 2026 1:18 PM

Varun Nair appointed Head of Marketing at Lumio

Lumio appoints Varun Nair as Head of Marketing

Jan 6, 2026 1:05 PM

Marketing Initiative

Saugata Basuray appointed Interim CEO of Castrol India

Saugata Basuray to be Interim CEO of Castrol India from January 1

Spotify, I-Pop

Spotify brings together I-Pop icons with Live performances

IMA

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INFLUENCE ZONE

Kenvue appoints Madhav Nayak as Vice President & Chief Marketing Officer for Asia-Pacific

Kenvue appoints Madhav Nayak as Vice President & Chief Marketing Offic…

Jan 7, 2026 11:38 AM

Siddharth Shekhar promoted to Director, LCS at Google India

Siddharth Shekhar promoted to Director, LCS at Google India

Jan 7, 2026 11:35 AM

Lumio appoints Varun Nair as Head of Marketing

Lumio appoints Varun Nair as Head of Marketing

Jan 6, 2026 1:05 PM

Senior journalist Amitabh Agnihotri to move on from TV9 Network

Senior journalist Amitabh Agnihotri to move on from TV9 Network

Jan 5, 2026 11:42 AM

Tata Sons looks at succession options for Air India CEO Campbell Wilson: Report

Tata Sons looks at succession options for Air India CEO Campbell Wilso…

Jan 5, 2026 11:18 AM

Festive Season

Retail media steals festive spotlight with Rs 2,000 crore AdEx

Retail media steals festive spotlight with Rs 2,000 crore AdEx

25-November-2025

Parle-G strikes an emotional chord with its Chhath Puja campaign

Parle-G strikes an emotional chord with its Chhath Puja campaign

21-November-2025

Has festive 2025 signalled a turning point for D2C marketing?

Has festive 2025 signalled a turning point for D2C marketing?

21-November-2025

Why GST overhaul & festive season didn’t spark AdEx revival?

Why GST overhaul & festive season didn’t spark AdEx revival?

21-November-2025

Post-Diwali Reset: How quick commerce platforms are sustaining festive momentum

Post-Diwali Reset: How quick commerce platforms are sustaining festive...

01-November-2025

EDITOR'S PICK

Saugata Basuray to be Interim CEO of Castrol India from January 1

Saugata Basuray to be Interim CEO of Castrol India from January 1

Jan 3, 2026 11:13 AM

Quint Digital signs definitive stock purchase agreement with Lee Enterprises

Quint Digital signs definitive stock purchase agreement with Lee Enterprises

Jan 3, 2026 11:11 AM

Contaminated water deaths remark: MP Kailash Vijayvargiya apologises

Contaminated water deaths remark: MP Kailash Vijayvargiya apologises

Jan 2, 2026 6:14 PM

The viral internet trends that reshaped India’s marketing and consumer culture in 2025

The viral internet trends that reshaped India’s marketing and consumer culture i...

Jan 2, 2026 5:54 PM

Communications landscape now demands precision, authenticity, and global-local alignment

Communications landscape now demands precision, authenticity, and global-local a...

Jan 2, 2026 5:48 PM

How 2025 reset performance marketing—and what comes next

How 2025 reset performance marketing—and what comes next

Jan 2, 2026 5:43 PM

International News

Cristina Reina appointed Chief Creative Experience Officer at Droga5

Cristina Reina appointed Chief Creative Experience Officer at Droga5

Dec 24, 2025 2:33 PM

Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ

Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ

Nov 21, 2025 10:23 AM

How Gen Z is reshaping holiday marketing — and what brands can do about it

How Gen Z is reshaping holiday marketing — and what brands can do about it

Nov 20, 2025 2:52 PM

How Unilever is pushing sports marketing beyond broadcast convention

How Unilever is pushing sports marketing beyond broadcast convention

Nov 20, 2025 2:35 PM

Industry Briefing

Contaminated water deaths remark: MP Kailash Vijayvargiya apologises

Jan 2, 2026 6:14 PM

Contaminated water deaths remark: MP Kailash Vijayvargiya apologises

ET NOW unveils new programming slate: ‘All About Your Company’, ‘BrandVerse’ and more

ET NOW unveils new programming slate: ‘All About Your Company’, ‘BrandVerse’ and more

Dec 24, 2025 2:15 PM

FanCode renews Formula 1 broadcast deal in a new multi-year agreement

FanCode renews Formula 1 broadcast deal in a new multi-year agreement

Dec 24, 2025 12:30 PM

My first encounter with Neil French

My first encounter with Neil French

Nov 25, 2025 10:55 AM

India’s most valuable brands collectively reach valuation of $523.5 billion: Kantar report

India’s most valuable brands collectively reach valuation of $523.5 billion: Kantar report

Nov 20, 2025 12:46 PM

e4m Zest

Saatchi & Saatchi, BBH, Propagate and Beehive Wrap Up 2025 with Year-End Celebrations

5 days ago

Saatchi & Saatchi, BBH, Propagate and Beehive Wrap Up 2025 with Year-End Celebrations

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Recognising Excellence In Broadcasting at e4m ENBA 2024

5 days ago

Recognising Excellence In Broadcasting at e4m ENBA 2024

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Future-Ready Media Agencies Take Center Stage at e4m Confluence 2025

20 Nov 2025

Future-Ready Media Agencies Take Center Stage at e4m Confluence 2025

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The Hindu Launches Match Point Sports Quiz 2024 in Mumbai

28 Oct 2024

The Hindu Launches Match Point Sports Quiz 2024 in Mumbai

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Exchange4Media hosts Pitch BrandTalk

20 Oct 2024

Exchange4Media hosts Pitch BrandTalk

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Winners of ICMA 2024

23 Dec 2024

Winners of ICMA 2024

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E4m Hosts 10th Edition Of Maddies 2024 in Mumbai

12 Dec 2024

E4m Hosts 10th Edition Of Maddies 2024 in Mumbai

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Honouring the best of the South: IMA 2024

10 Sep 2024

Honouring the best of the South: IMA 2024

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LAQSHYA HONOURS TOP MARKETERS

10 Sep 2024

LAQSHYA HONOURS TOP MARKETERS

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Awards Recognise Talent in OTT Space

10 Sep 2024

Awards Recognise Talent in OTT Space

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e4m Video

Nikhita Gandhi Exclusive: On her journey,Bollywood Chartbusters & Going Global with The Hello Group

Nikhita Gandhi Exclusive: On her journey,Bollywood Chartbusters & Going Global with The Hello Group

Nikhita Gandhi Exclusive: On her journey,Bollywood Chartbusters & Going Global with The Hello Group

Boutique, bold, and strategic:Tarunjeet Rattan on the next decade of PR

Why Turning Data into Decisions is Still Hard test

Godrej Creative Lab Wins Silver Lion for ‘Naga Saint Eye Test’ at Cannes Lions 2025

Rahul Dravid & Arundhati Bhattacharya on AI, Agentforce & Why Trust Drives Salesforce India

Building Communities Into Loyal Customers

Rising Stars RUUH & JOH Discuss Their Journey and Trending Netflix Soundtracks

Most Read Story

Kenvue appoints Madhav Nayak as Vice President & Chief Marketing Officer for Asia-Pacific

Kenvue appoints Madhav Nayak as Vice President & Chief Marketing Officer for Asia-Pacific

Hall of Ads: Fogg Border - The deodorant campaign that became a catchphrase

Hall of Ads: Fogg Border - The deodorant campaign that became a catchphrase

Siddharth Shekhar promoted to Director, LCS at Google India

Siddharth Shekhar promoted to Director, LCS at Google India

India’s media & entertainment sector projected to expand to Rs 3.07 trillion by 2027: TRAI

India’s media & entertainment sector projected to expand to Rs 3.07 trillion by 2027: TRAI

From moment marketing to core strategy: The rise of fastvertising

From moment marketing to core strategy: The rise of fastvertising

MartechAi.com News

Venture Capital Looks to AI Agents and IPO Revival in 2026 Outlook

Google DeepMind Co Founder Outlines Simple Test to Assess Jobs at Risk From AI

The Rise of “Shadow Funnels” in Private Chats

Shivraj Alure Takes on Vice President Role at HDFC Bank

e4m Auto Marketing Awards 2.0

Interview

Manesh Swamy launches FirstAI Consultancy Services

Manesh Swamy launches FirstAI Consultancy Services

Dec 24, 2025 2:40 PM

Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ

Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ

Nov 21, 2025 10:23 AM

Trump signs bill to compel release of more Epstein documents

Trump signs bill to compel release of more Epstein documents

Nov 20, 2025 10:34 AM

Only 11 Brands Clear 3% Recall in India’s ₹20,000-Crore Digital Video Ad Marketed By OK

Only 11 Brands Clear 3% Recall in India’s ₹20,000-Crore Digital Video Ad Marketed By OK

Nov 20, 2025 10:34 AM

Karan Dua quits OPPO as Head of Brand Marketing

Dec 26, 2024 1:46 PM

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Guest Column

Aalok Bhan

Nov 17, 2025

Why GST overhaul & festive season didn’t spark AdEx revival?

neeraj singh

Dec 26, 2024

Sleigh-ing It: The best Christmas ads of 2024

Aalok Bhan

Dec 04, 2024

Ullu’s IPO delayed, but hope to launch it by March 2025: Vibhu Agarwal

Aalap Desai

Sep 30, 2024

Made of Noise

Anirban Banerjee

Sep 27, 2024

IB test news article

Television

India’s media & entertainment sector projected to expand to Rs 3.07 trillion by 2027: TRAI

India’s media & entertainment sector projected to expand to Rs 3.07 trillion by 2027: TRAI

1 day ago

According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million...

Why are production houses opening their doors to strategic capital?

Why are production houses opening their doors to strategic capital?

1 day ago

ZEEL receives GST adjudication orders; tax demand of Rs 119.6 cr upheld

ZEEL receives GST adjudication orders; tax demand of Rs 119.6 cr uphel...

2 days ago

Artificial scarcity debate returns as govt readies DD Free Dish FY26 slot auctions

Artificial scarcity debate returns as govt readies DD Free Dish FY26 s...

3 days ago

Swiggy Instamart opens first offline store in Gurugram

Swiggy Instamart opens first offline store in Gurugram

2 weeks ago

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