Marketing Initiative
Marketing Initiative
People Movement
View AllEDITOR'S PICK
View All
My first encounter with Neil French
WPP Media consolidates Henkel’s media business across Europe
Senior TV journalist Sumit Awasthi quits NDTV
Nora Fatehi shares spotlight with Ed Sheeran and Cynthia Erivo
How Gen Z is reshaping holiday marketing — and what brands can do about it
How Unilever is pushing sports marketing beyond broadcast convention
International News
View AllIndustry-Briefing
View All
My first encounter with Neil French
India’s most valuable brands collectively reach valuation of $523.5 billion: Kantar report
DTH operators report another weak quarter as subscriber decline deepens in Q2 FY26
South India rises as Ground Zero for India’s EV marketing playbook
Dhara launches ‘Mann Ka Khao’ campaign
Boardroom Super Stars Now in Ads
e4m zest
View Alle4m VIDEO
View AllINTERVIEW
View AllGUEST COLUMN
View All
Dec 26, 2024
Sleigh-ing It: The best Christmas ads of 2024
Sep 30, 2024
Made of Noise
Sep 27, 2024
IB test news article
Television
View All
Nov 21, 2025
Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ
Leif Stromnes will commence the role in January 2026
Digital
View All
Nov 21, 2025
WPP Media consolidates Henkel’s media business across Europe
WPP Media will lead Henkel’s digital media activation across all 30 markets in Europe out of Düsseldorf and London
Out of Home
View All
Nov 20, 2025
OPPO India launches Find X9 Series with new ‘Make Your Moment’ brand campaign
OPPO India launched the much-awaited OPPO Find X9 Series with its latest brand campaign, ‘Make Your Moment’. The film celebrates a vibrant generation...
Nov 20, 2025
Two couples and a baby: Punjab drug addiction tragedy has new victims
Parents accused of selling a three-month-old arrested, along with the couple who say they “adopted” him. The HC has asked what happens to the child
Radio
View All
Nov 21, 2025
UFO Moviez and Miraj Cinemas forge partnership
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
Nov 20, 2025
Rewriting History: Cinema the New Archive of Power
Jul 01, 2025
Sakal: Driving Growth in the Digital Age
Jul 01, 2025
Is Attention the New Ad Currency?


